Sunday, November 9, 2014

Taiwan Excellence

There's a whole lot of shakin' goin' on.

And it's happening right out here in the Philippines. 

What's the fuss is all about ?

It's all about Taiwan Excellence.

So what is this Taiwan Excellence ?

The Taiwan government is launching the Taiwan Excellence campaign in the Philippines. 

It is through this campaign that Taiwan can promote top quality Taiwanese brands and products among Filipinos. 

The Taiwan Excellence campaign is organized by the Ministry of Economic Affairs (MOEA), Bureau of Foreign Trade (BOFT), R.O.C. Taiwan, and implemented by Taiwan External Trade Development Council (TAITRA). 

This is the first time that the campaign will be launched in the Philippines which will give Filipinos the opportunity to discover a range of Taiwanese products with the seal of quality. 

The campaign will bring in 56 top quality brands to the Philippine market. 

These brands will be bringing in 175 products which fall under different industries such as information and communications technologies (ICT), home and living , and sports.

The Taiwan government is assuring the Filipino consumers of a branded products which go through a thorough process of quality assurance team before they are  offered to their patrons for sale. 

This will surely benefit Filipino people to have a more educated and smart choices rather than relying on their  " gut feel " when shopping for  their brand of choice.

And with this endeavor , Filipino people will experience the " Excellent Lifestyle " the Taiwan people are actually experiencing right now.

History of Taiwan Excellence :

The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992.  The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.  

Promoting the Best of Taiwan with the Seal of 


Globalization expands people’s shopping choices. Today, people, including Filipinos, have access to more goods and services from different countries. However, there are no guarantees that imported products are of high quality. To address this, Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented a campaign to help Filipino consumers identify the best from the rest.

Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. To qualify for these awards, the products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan.

The Awarding Process

All Taiwan based brands are eligible to be part of the campaign.  Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.

Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.

From among the selected products, the judges choose those 
who deserve the Silver and Gold Award recognition.  They 
will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the
campaign, while the remaining finalists will be given the Silver Award. 

Taiwan Excellence in The Philippines

In 2014, the campaign was introduced to the Philippines for the first time to benefit Filipino consumers who purchase products from Taiwan. The campaign carried the theme “Excellent Lifestyle” not just to showcase the 56 excellent brands under Taiwan Excellence, but to also let Filipinos recognize how these products enable them to enjoy an excellent lifestyle. Some of the brands under the campaign include Acer, Asus, HTC, Tatung, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend and many others.

Today, the Taiwan Excellence Award is helping Filipinos distinguish the best Taiwan-made products, encouraging consumers to make educated purchases. In addition, these innovative products help users simplify everyday tasks, whether for work or at home. Definitely, this campaign will allow Filipinos to enjoy their shopping experience and discover the best that Taiwan has to offer.

For more information please do visit their website here :

Or you can also visit and like their Facebook page here :

So what else can we say .

We Will Surely Welcome Taiwan Excellence With A Bang !

Proud To Be A Filipino !

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