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Monday, February 18, 2013
SEXY BOYS GO BARE FOR HIV AWARENESS
A press release from a friend , MIGS of the MANILA GAY GUY :
BOYS GO BARE FOR HIV AWARENESS
Yourself, the country's fastest-growing HIV advocacy group with more
than 200 trained volunteers, has launched its 2013 visual campaign
dubbed ‘Project Indulge’ in collaboration with advertising agency
Campaigns and Grey, and photographer Jeanne Young.
Indulge’ – a first-of-its-kind campaign, features provocative yet
tasteful imagery coupled with insightful, witty ‘matter-of-fact’
copy that departs from the usual fear tactics of HIV awareness
campaigns. It suggests that people include regular HIV testing as
part of their personal grooming routine to stay healthy and sexy.
have to break away from ‘fear’ since it prevents sexually-active
individuals to go for HIV testing which is why we help avoid the
stigma behind it through awareness, education and counseling. And
based on the results, we believe it is working,” says Chris Lagman,
Director for Counseling and Education for Love Yourself. “Love
Yourself has reach 2.5 million online -- 2,253 of which were tested.
Assistance for treatment were given to the 404 who tested positive.”
Guerra, Carlito Rosadino Jr and Jeremy Favia. So, what do these boys
have in common? Their individual and unique sexiness and their
willingness to take their shirts off to help the cause of Love
Guerra has been with the local rugby team, the Volcanoes, as a
flanker for around 6 years now. He has modelled for Bench underwear
in the controversial calendar and billboard shoot that featured the
rugby team’s players. A graduate of Boston University with a major
in Advertising, he has started working for Campaigns and Grey.
CrossFit training is part of his routine almost twice a day to keep
fit and prepare to compete in the 2013 CrossFit Games in June 2013.
No, unfortunately he is straight and attached, with a 4-year long
girlfriend based in Seattle. He has made it a habit to go for HIV
screening regularly. This is his first chance to help out with the
advocacy. “There is no need to be scared [about getting tested for
HIV]. You get support every step of the way,” he says.
Rosadino Jr. is the current Mr. Gay World Philippines title holder,
and has been an avid supporter of The Love Yourself, joining the
advocacy in several events including last year’s Pride March in
Makati. He is a trained contemporary, lyrical, folk and jazz dancer
from the University of the Philippines where he was part of the UP
FIlipiniana Dance Troupe, and after graduation, he has performed
professionally for a number of local shows. He is currently in Dubai
to pursue new opportunities. But before leaving, he obliged to help
The Love Yourself Project this time by being part of this campaign.
Favia is best known as a celebrity chef on TV5, with his shows “Chef
vs. Mom” (awarded Best Lifestyle Programme category in the Asian TV
Awards) and “Take-Out.” He claims to be a shy person in reality,
but somehow landed a career in TV when he was urged by friends to
audition for “Ka-Toque” at QTV 11. With “Take-Out” he gets to
go around trying out unusual local fare, then prepares his own recipe
take from his gastronomic experiences. Currently single, he says if
he were to find someone special, “dapat mabait sya, maasikaso. Yung
physical, bonus na lang yun. Age doesn’t matter. Number lang ‘yon.”
He has friends who have admitted they were HIV positive, and he
himself gets tested regularly. Chef Jeremy has this message for
sexually-active people, “If you love yourself, get tested
Yourself is also beefing up its efforts to roll out their new
services, like the "ultra-discreet" and "ultra-premium"
HIV testing service in Makati Central Business District called, "Love
Yourself Platinum" (go.loveyourself.ph/platinum). The advocacy
is also expanding soon in other key cities which includes Pasay, Cebu
and in Angeles, Pampanga.
can also visit the LoveYourself Hub (facebook.com/LoveYourselfHub), a
Malate-based clinic open for testing from Thursdays to Mondays all
schedules will include FREE HIV Testing events in Cebu on February 23
and in Manila on March 10. Interested individuals may visit
go.LoveYourself.ph/Cebu and go.LoveYourself.ph/Manila for details.