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Monday, October 22, 2012

Best Global Brands - Jerry Olea

Here's a news article from Sir Jerry Olea of Abante-Tonite :


" NASA ika-13 taon na ang BEST GLOBAL BRANDS report ng Interbrand (isang brand consulting company).

Kabilang sa criteria ng ranking ang financial performance, papel ng brand sa pag-impluwensya ng consu­mer choices, at tibay ng brand para magdikta ng bonggang presyo.

Ayon sa Interbrand (interbrand.com), nananatiling #1 ang Coca-Cola. Ang Pepsi ay wala sa Top 20.

Bagong pasok sa Top 100 Brands ng 2012 ang Pampers (#34), social media na Facebook (#69), Prada (#84), Kia (#87), Ralph Lauren (#91) at MasterCard (#94).

Ang Top Rising Brands ng taon ay Apple (lumukso sa #2), Amazon, Samsung, Nissan at Oracle.

Sa unang pagkakataon, kinabog ng Google ang Microsoft.

Kabilang sa Top 100 brands ngayong 2012 ang Coca-Cola (#1), Apple (#2), IBM (#3), Google (#4), Microsoft (#5), Ge­neral Electric (#6), McDonald's (#7), Intel (#8), Samsung (#9), Toyota (#10);
Mercedes-Benz (#11), BMW (#12), Disney (#13), Cisco (#14), Hewlett-Packard (#15), Gilette (#16), Louis Vuitton (#17), Oracle (#18), Nokia (#19), Amazon (#20);

Honda (#21), Pepsi (#22), H&M (#23), Ame­rican Express (#24), SAP (#25), Nike (#26), UPS (#27), IKEA (#28), Kellogg's (#29), Canon (#30);

Budweiser (#31), J.P. Morgan (#32), HSBC (#33), Pampers (#34), Nes­cafe (#35), eBay (#36), Zara (#37), Gucci (#38), Volkswagen (#39), Sony (#40);

Philips (#41), L'oreal (#42), Accenture (#43), Thomson Reuters (#44), Fords (#45), Heinz (#46), Colgate (#47), Goldman Sachs (#48), Dell (#49), Citi (#50);

Siemens (#51), Danone (#52), Hyundai (#53), Morgan Stanley (#54), Audi (#55), Nintendo (#56), Nestle (#57), AXA (#58), Xerox (#59), Adidas (#60);

Caterpillar (#61), Allianz (#62), Hermes (#63), KFC (#64), Panasonic (#65), Sprite (#66), MTV (#67), Cartier (#68), Facebook (#69), Tiffany & Co. (#70);

Avon (#71), Porsche (#72), Nissan (#73), Visa (#74), Shell (#75), Santan­der (#76), 3M (#77), Adobe (#78), Johnson & Johnson (#79), Kleenex (#80);

Jack Daniel's (#81), Burberry (#82), Johnny Walker (#83), Prada (#84), John Deere (#85), Pizza Hut (#86), Kia (#87), Starbucks (#88), Corona (#89), Smirnoff (#90);

Ralph Lauren (#91), Heineken (#92), Blackberry (#93), MasterCard (#94), Credit Suisse (#95), Harley-Davidson (#96), Yahoo (#97), Moet & Chandon (#98), Ferrari (#99) at Gap (#100). "

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